• We "Get" Where You Are

    You're Trained And Certified To Put Horses And Humans Together For Personal And Professional Growth... You have your offer...NOW WHAT!?

    Being In Business For Yourself Takes Courage, 

    Especially A Non-Traditional Business

    AND when your business includes four leggeds, you are really putting yourself out there! The mainstream of people do not understand the work you do, but that's changing.

    Equine Assisted Classes, Workshops, and Retreats are a great way to leverage your time to serve more clients and increase revenue.

    This work is powerful!

    The world needs you and the horses which is why we put this power packed training together for you.

    This On-Demand Training Will Give You The Quick Start You Need To Set You On A Trajectory Of Success!

    Leave this class series with confidence and knowledge to launch your offer, hold a sales conversation and build your team so that you "Solefully" align with the passion and purpose of your heart centered horse business.

    Check out the details of the Growth And Profits Kick Start Program Below

  • Module 1:

    "Soleful" Start!

    Design, Market, & Fill Classes, Workshops, Or Retreats

    • Learn to attract clients to your class, workshop, or retreat (instead of feeling like you are chasing them)

    • Learn marketing and pricing faux pas to avoid

    • Get equine assisted activity ideas for your event

    • Discover what keeps your marketing at a "walk" instead of a cantor

    • Get our done-for-you template to design and deliver a successful class, workshop, or retreat

    • Unravel the pricing conundrum

    • Breakthrough your barriers and pick up the pace on holding successful events

    • Boost confidence by gaining the knowledge you need from a "been there, done that" professional that has been running a 6+ Figure Equine Assisted Business for over a decade.

  • Module 2:

    "Soleful" & Confident

    Money Conversations

    • Empower Your Voice Around Money.

    • Get the template and bring structure to your sales conversations so you can ask for money naturally, instead of stumbling through it.

    • Reveal sales conversation killers and learn what to do with them.

    • Boost confidence in money / sales conversations.

  • Module 3:

    Build A "Soleful" Team

    ​​Learn the basics in the anatomy of a kick-ass team.

    Get the onboarding check list.

    What to look for in a great team member.

    Discover the missing link most overlook when considering team members.

  • From the horse's mouth...sort of

    "The GAP program will help you create a strong foundation to design, market & deliver your program.

    Lora is a roll up her sleeves kind of coach with a ton of experience and wisdom to share with you on how to really “juice” your program and marketing.

    Don’t wait for the perfect moment to join -

    Just Do."

    Jennifer Kaplan
    E3A Master Trainer

    Leadership Coach At Equinemity


  • Growth And Profits Program-

    A Great Start To Your Soleful Business!

    Launch Your Dream

    Growth And Profits Program

    Three modules with audios and printable materials:

    • Design, Market, And Fill Classes, Workshops, Or Retreats 

    • The Anatomy Of A Kick-Ass Team - Your Blue Print To A Winning Team 

    • "Soleful" Money Conversations 

    Wondering if this is right for you?

    Grab your complimentary, no obligation consultation

    • Uncover blindspots causing your glass ceiling.

    • Gain resources to help you move along the trail to success.

    • Get the next best steps for you and your business to grow.

    Click here to schedule

  • Mission Vision Values Lab  

    Live Teleclass Series 

    Develop your North Star for alignment in your business

    Join this live four week teleclass series to develop your Mission, Vision, Values and your BIG Money Why with Coach Lora William Hancy, M.S., Organization Development Expert.

    This critical element to every business owner gives you the north star to back your branding and business decisions into.



    Year End Special Pricing! $697 includes live classes, all materials PLUS the Growth And Profits Kick Start Program + Live Confident Sales Conversations template and teleclass.

    Your BIG Money Why

    Discover the real motivation behind your business decisions.

    Every decision you make impacts money in some way shape or form.

    Join Coach Lora for a live teleclass to uncover your BIG Money Why and develop action steps that align with your Mission, Vision, Values and YOUR WHY!

  • Testimonials

    Here's What Other Equine Assisted Professionals Have To Say About Our "Soleful" Series Of Programs

    Lisa Bowman, Leadership Coach

    E3A Advanced Certified, Morgantown, IN

    "While going through the GAP program with Lora, I realized that I was undercharging in our EAL program when we discussed Empowered Money Boundaries. I took time to evaluate our pricing and was shocked because it was more than double what we had been charging. At first I thought “there is no way we are going to get a group to pay this” but remembered to not let my fear drive me. We had 4 groups schedule within a month of setting our new pricing and they did not question the pricing at all! Thank you Lora for helping me shift my “money mindset” that I can charge what I am worth and still give back at the same time!"

    Liz Letson, Mental Health Professional

    E3A & Eagala Certified, Bemidji, MN

    " Leveraging my programs has freed up my time and added more revenue to the bottom line.

    The programs at HorseBusinessWhisperer.com have helped me get clear about marketing, gain confidence, and take a six + figure leap.
    It is worth your investment!"

  • Your Soleful Hosts

    Lora Newman, M.S., LPC

    Author, Speaker

    Founder HorseBusinessWhisperer.com & CEO of Zero2Sixty Performance Coaching

    E3A Advanced Certified

    Advanced Eagala & Corporate Certified Professional
    US Army Veteran

    Lora has gained notoriety as the Founder of The 48 HR Breakthrough™ 2-day intensive for business and thought leaders. She currently serves clients in 22 states and 7 countries.


    She received her B.S. in Psychology from Drury University and an M.S. in Counseling from SMSU (now MSU.) She is a graduate of Coach U Coaching School, and is a member of the International Association of Women in Business Coaching. Lora is a certified E3A Practitioner and holds duel certifications in Eagala (Equine Assisted Growth and Learning Association) as a Certified Professional and a Certified Corporate Professional.


    Learning from top horsemen such as Pat Parelli, Buck Brannaman, Chris Cox, Tim Brock, and others, gave her insights into what horses have to teach us, mostly about ourselves.

    Katie Stankiewicz

    Advanced Eagala Certified Professional, Certified Leadership Coach IPEC, Master Practitioner Energy Leader Index, SMA Certified, 48 Hour Breakthrough Facilitator Trainer

    Katie Stankiewicz has always had a passion for horses and a deep desire to see people succeed. She found the perfect fit for her dual passions in equine-assisted personal development. Katie has been blessed to share the majority of her life with horses; she understands their amazing abilities to offer non-judgemental insight to humans. Using horses as her co-facilitators, Katie aids her clients in transforming challenges into authentic success.


    Katie founded Willow Equine to serve those looking to escape the chaos of everyday life, achieve personal growth, or develop team building skills. She’s also the founder of Soul to Sole, a program focused exclusively on veterans. Katie’s facility is nestled in the beautiful North Carolina countryside, which is Heaven-on-earth in Katie’s eyes.



    William Hancy, MSOD

    E3A Certified

    William’s work-life journey spans four careers: military, consultancy, higher education, and farming. He served honorably in the United States Air Force where for 23 years, 17 of which were overseas.

    Upon his retirement, he transitioned to a career as an organizational development consultant, serving two private firms before venturing on his own as a sole proprietor. His clients included school systems, state and federal government agencies, and manufacturing companies.

    His third career included instructor positions at Champlain College’s Graduate Studies and Stiller School of Business, as well as the Director of Operations at the David L. Cooperrider Center for Appreciative Inquiry. His current career is that of a farmer that is a culmination of his previous careers. He is a Behavioral Farmer and Chief Reinvention Officer at Chiron Revelations, LLC.

    He partners with horses to offer people opportunities to see and experience themselves in ways they may have only imagined—from becoming more self-confident, honing leadership skills, or dealing with many of life’s transitions and changes.



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