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Module 1:
"Soleful" Start!
Design, Market, & Fill Classes, Workshops, Or Retreats
Learn to attract clients to your class, workshop, or retreat (instead of feeling like you are chasing them)
Learn marketing and pricing faux pas to avoid
Get equine assisted activity ideas for your event
Discover what keeps your marketing at a "walk" instead of a cantor
Get our done-for-you template to design and deliver a successful class, workshop, or retreat
Unravel the pricing conundrum
Breakthrough your barriers and pick up the pace on holding successful events
Boost confidence by gaining the knowledge you need from a "been there, done that" professional that has been running a 6+ Figure Equine Assisted Business for over a decade.
"Soleful" Start!
Design your repeatable event
Write compelling copy
Automate systems
Confidently design a program that leaves your ideal clients wanting more.
Learn to connect and nurture the audience you serve so it continues to grow.
Breakthrough barriers keeping you stuck in cycles of frustration and lack.
Gain new confidence and knowledge in setting up emails and opt-in pages.
Trade in second guessing yourself and start connecting with clients.
Simplify gaining leads and communicating with potential clients.
Cross-over into flow and stop floundering.
"Soleful" & Confident
Money Conversations
Empower Your Voice Around Money.
Get the template and bring structure to your sales conversations so you can ask for money naturally, instead of stumbling through it.
Reveal sales conversation killers and learn what to do with them.
Boost confidence in money / sales conversations.
Branding Module - Your Uniqueness & The Promise of the Experience
Your Brand Is More Than Your Logo!
In this module, we explore your passion and vision for your business by developing your Brand with Branding With Archetypes® - what makes you tick, and how you authentically express yourself through your work. We'll help you identify your unique brilliance, then use this as a powerful catalyst for focusing your gifts and talents.
- Branding Sessions to Establish Your Brand Experience
- Branding with Archetypes Assessment + Bonus Beautiful Training Card Set
- PLUS Bonus Touch Points Marketing Take Action Session!
- Capture the spirit, personality and passion of your business into an authentic brand promise to use in all marketing.
- Build your logo and other visual marketing materials congruent with your brand
Module 3:
Build A "Soleful" Team
Learn the basics in the anatomy of a kick-ass team.
Get the onboarding check list.
What to look for in a great team member.
Discover the missing link most overlook when considering team members.
Write like a pro in
Copy Writing Lab
Nicole Schanenn
Marketing Expert
- Learn how to write email and landing page copy that connects with your ideal client.
- Editing support so you feel polished.
- Join monthly lab calls for 3 months.
- 24/7 support in closed Facebook group.
Master Technology in
Tech Lab
Angi King, Tech Angel
- Create and configure your email marketig account.
- Build an email list (and add people to it.)
- Design and produce your own stunning emails and landing pages with pictures, call to action buttons, and more.
- Join monthly lab calls for 3 months.
- 90 Days support in closed Facebook group.
From the horse's mouth...sort of
"The GAP program will help you create a strong foundation to design, market & deliver your program.
Lora is a roll up her sleeves kind of coach with a ton of experience and wisdom to share with you on how to really “juice” your program and marketing.
Don’t wait for the perfect moment to join -
Just Do."
Jennifer Kaplan
E3A Master TrainerLeadership Coach At Equinemity
Growth And Profits Program-
A Great Start To Your Soleful Business!
Launch Your Dream
Growth And Profits Program
Three modules with audios and printable materials:
- Live - Design, Market, And Fill Classes, Workshops, Or Retreats
- Live - Mission, Vision and Values Lab
- Replay - Soleful Sales / Money Conversations
Wondering if this is right for you?
Grab your complimentary, no obligation consultation
Uncover blindspots causing your glass ceiling.
Gain resources to help you move along the trail to success.
Get the next best steps for you and your business to grow.
Click here to schedule
Mission Vision Values Lab
Live Teleclass Series
Develop your North Star for alignment in your business
Join this live four week teleclass series to develop your Mission, Vision, Values and your BIG Money Why with Coach Lora William Hancy, M.S., Organization Development Expert.
This critical element to every business owner gives you the north star to back your branding and business decisions into.
Year End Special Pricing! $697 includes live classes, all materials PLUS the Growth And Profits Kick Start Program + Live Confident Sales Conversations template and teleclass.
Your BIG Money Why
Discover the real motivation behind your business decisions.
Every decision you make impacts money in some way shape or form.
Join Coach Lora for a live teleclass to uncover your BIG Money Why and develop action steps that align with your Mission, Vision, Values and YOUR WHY!
Testimonials
Here's What Other Equine Assisted Professionals Have To Say About Our "Soleful" Series Of Programs
Lisa Bowman, Leadership Coach
E3A Advanced Certified, Morgantown, IN
"While going through the GAP program with Lora, I realized that I was undercharging in our EAL program when we discussed Empowered Money Boundaries. I took time to evaluate our pricing and was shocked because it was more than double what we had been charging. At first I thought “there is no way we are going to get a group to pay this” but remembered to not let my fear drive me. We had 4 groups schedule within a month of setting our new pricing and they did not question the pricing at all! Thank you Lora for helping me shift my “money mindset” that I can charge what I am worth and still give back at the same time!"
Liz Letson, Mental Health Professional
E3A & Eagala Certified, Bemidji, MN
" Leveraging my programs has freed up my time and added more revenue to the bottom line.
The programs at HorseBusinessWhisperer.com have helped me get clear about marketing, gain confidence, and take a six + figure leap.
It is worth your investment!"Your Soleful Hosts
Lora Newman, M.S., LPC
Author, Speaker
Founder HorseBusinessWhisperer.com & CEO of Zero2Sixty Performance Coaching
E3A Advanced Certified
Advanced Eagala & Corporate Certified Professional
US Army VeteranLora has gained notoriety as the Founder of The 48 HR Breakthrough™ 2-day intensive for business and thought leaders. She currently serves clients in 22 states and 7 countries.
She received her A.S., in Veterinary Technology, B.S. in Psychology from Drury University and an M.S. in Counseling from SMSU (now MSU.) She is a graduate of Coach U Coaching School.
Lora is an Advanced Certified E3A Practitioner and holds duel certifications in Eagala (Equine Assisted Growth and Learning Association) as an Advanced Certified Professional and a Certified Corporate Professional.
Learning from top horsemen such as Pat Parelli, Buck Brannaman, Chris Cox, Tim Brock, and others, gave her insights into what horses have to teach us, mostly about ourselves.
William Hancy, MSOD
E3A Certified
William’s work-life journey spans four careers: military, consultancy, higher education, and farming. He served honorably in the United States Air Force where for 23 years, 17 of which were overseas.
Upon his retirement, he transitioned to a career as an organizational development consultant, serving two private firms before venturing on his own as a sole proprietor. His clients included school systems, state and federal government agencies, and manufacturing companies.
His third career included instructor positions at Champlain College’s Graduate Studies and Stiller School of Business, as well as the Director of Operations at the David L. Cooperrider Center for Appreciative Inquiry. His current career is that of a farmer that is a culmination of his previous careers. He is a Behavioral Farmer and Chief Reinvention Officer at Chiron Revelations, LLC.
He partners with horses to offer people opportunities to see and experience themselves in ways they may have only imagined—from becoming more self-confident, honing leadership skills, or dealing with many of life’s transitions and changes.
