• We "Get" Where You Are

    You're Trained And Certified To Put Horses And Humans Together For Personal And Professional Growth... You have your offer...NOW WHAT!?

    Being In Business For Yourself Takes Courage, 

    Especially A Non-Traditional Business

    AND when your business includes four leggeds, you are really putting yourself out there! The mainstream of people do not understand the work you do, but that's changing.

    Equine Assisted Classes, Workshops, and Retreats are a great way to leverage your time to serve more clients and increase revenue.

    This work is powerful!

    The world needs you and the horses which is why we put this power packed training together for you.

    This On-Demand Training Will Give You The Quick Start You Need To Set You On A Trajectory Of Success!

    Leave this class series with confidence and knowledge to launch your connection (connect with your audience) offer, hold a sales conversation and build your team so that you "Solefully" align with the passion and purpose of your heart centered horse business.

    Check out the details of the Growth And Profits Kick Start Program Below

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    "Soleful" Start!

    Design your repeatable event

    Write compelling copy

    Automate systems

    • Confidently design a program that leaves your ideal clients wanting more.

    • Learn to connect and nurture the audience you serve so it continues to grow.

    • Breakthrough barriers keeping you stuck in cycles of frustration and lack.

    • Gain new confidence and knowledge in setting up emails and opt-in pages.

    • Trade in second guessing yourself and start connecting with clients.

    • Simplify gaining leads and communicating with potential clients.

    • Cross-over into flow and stop floundering.

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    "Soleful" & Confident

    Money Conversations

    • Empower Your Voice Around Money.

    • Get the template and bring structure to your sales conversations so you can ask for money naturally, instead of stumbling through it.

    • Reveal sales conversation killers and learn what to do with them.

    • Boost confidence in money / sales conversations.

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    Branding Module - Your Uniqueness & The Promise of the Experience


    Your Brand Is More Than Your Logo!

    In this module, we explore your passion and vision for your business by developing your Brand with Branding With Archetypes® - what makes you tick, and how you authentically express yourself through your work. We'll help you identify your unique brilliance, then use this as a powerful catalyst for focusing your gifts and talents.
    • Branding Sessions to Establish Your Brand Experience
    • Branding with Archetypes Assessment + Bonus Beautiful Training Card Set
    • PLUS Bonus Touch Points Marketing Take Action Session!
    • Capture the spirit, personality and passion of your business into an authentic brand promise to use in all marketing.​
    • Build your logo and other visual marketing materials congruent with your brand


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    Write like a pro in

    Copy Writing Lab

    ​​Nicole Schanenn

    Marketing Expert

    • Learn how to write email and landing page copy that connects with your ideal client.
    • Editing support so you feel polished.
    • Join monthly lab calls for 3 months.
    • 24/7 support in closed Facebook group.
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    Master Technology in

    Tech Lab

    ​​Angi King, Tech Angel

    • Create and configure your email marketig account.
    • Build an email list (and add people to it.)
    • Design and produce your own stunning emails and landing pages with pictures, call to action buttons, and more.
    • Join monthly lab calls for 3 months.
    • 90 Days support in closed Facebook group.
  • From the horse's mouth...sort of

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    "The GAP program will help you create a strong foundation to design, market & deliver your program.

    Lora is a roll up her sleeves kind of coach with a ton of experience and wisdom to share with you on how to really “juice” your program and marketing.

    Don’t wait for the perfect moment to join -

    Just Do."

    Jennifer Kaplan
    E3A Master Trainer

    Leadership Coach At Equinemity


  • Growth And Profits Program-

    A Great Start To Your Soleful Business!

    Launch Your Dream

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    Growth And Profits Program

    Three modules with audios and printable materials:

    • Live - Design, Market, And Fill Classes, Workshops, Or Retreats
    • Live - Mission, Vision and Values Lab
    • Replay - Soleful Sales / Money Conversations
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    Wondering if this is right for you?

    Grab your complimentary, no obligation consultation

    • Uncover blindspots causing your glass ceiling.

    • Gain resources to help you move along the trail to success.

    • Get the next best steps for you and your business to grow.

    Click here to schedule

  • Testimonials

    Here's What Other Equine Assisted Professionals Have To Say About Our "Soleful" Series Of Programs

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    Lisa Bowman, Leadership Coach

    E3A Advanced Certified, Morgantown, IN

    "While going through the GAP program with Lora, I realized that I was undercharging in our EAL program when we discussed Empowered Money Boundaries. I took time to evaluate our pricing and was shocked because it was more than double what we had been charging. At first I thought “there is no way we are going to get a group to pay this” but remembered to not let my fear drive me. We had 4 groups schedule within a month of setting our new pricing and they did not question the pricing at all! Thank you Lora for helping me shift my “money mindset” that I can charge what I am worth and still give back at the same time!"

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    Liz Letson, Mental Health Professional

    E3A & Eagala Certified, Bemidji, MN

    " Leveraging my programs has freed up my time and added more revenue to the bottom line.

    The programs at HorseBusinessWhisperer.com have helped me get clear about marketing, gain confidence, and take a six + figure leap.
    It is worth your investment!"

  • Your Soleful Hosts

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    Lora Newman, M.S., LPC

    Author, Speaker

    Founder HorseBusinessWhisperer.com & CEO of Zero2Sixty Performance Coaching

    E3A Advanced Certified

    Advanced Eagala & Corporate Certified Professional
    US Army Veteran

    Lora has gained notoriety as the Founder of The 48 HR Breakthrough™ 2-day intensive for business and thought leaders. She currently serves clients in 22 states and 7 countries.


    She received her A.S., in Veterinary Technology, B.S. in Psychology from Drury University and an M.S. in Counseling from SMSU (now MSU.) She is a graduate of Coach U Coaching School.

    Lora is an Advanced Certified E3A Practitioner and holds duel certifications in Eagala (Equine Assisted Growth and Learning Association) as an Advanced Certified Professional and a Certified Corporate Professional.


    Learning from top horsemen such as Pat Parelli, Buck Brannaman, Chris Cox, Tim Brock, and others, gave her insights into what horses have to teach us, mostly about ourselves.

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    William Hancy, MSOD

    E3A Certified

    William’s work-life journey spans four careers: military, consultancy, higher education, and farming. He served honorably in the United States Air Force where for 23 years, 17 of which were overseas.

    Upon his retirement, he transitioned to a career as an organizational development consultant, serving two private firms before venturing on his own as a sole proprietor. His clients included school systems, state and federal government agencies, and manufacturing companies.

    His third career included instructor positions at Champlain College’s Graduate Studies and Stiller School of Business, as well as the Director of Operations at the David L. Cooperrider Center for Appreciative Inquiry. His current career is that of a farmer that is a culmination of his previous careers. He is a Behavioral Farmer and Chief Reinvention Officer at Chiron Revelations, LLC.

    He partners with horses to offer people opportunities to see and experience themselves in ways they may have only imagined—from becoming more self-confident, honing leadership skills, or dealing with many of life’s transitions and changes.