• Soleful

    Pricing & Sales Conversations Master Class

    Get your horses in a row for flow

    Confidently price your programs, classes and retreats


    Hold money conversations that easily convert prospects into clients

    August 7th, 14th, 21st, 28th

    Noon CT / 1pm ET

  • You're inspired to share the horses and your purpose with more people. You'd love to have your calendar full of Equine Assisted clients. But...

    • You second guess what to charge.
    • The fear creeps in with overwhelm and you stop before you get going.
    • How can you make 6+figures with your heart centered business, who wants to work that hard?
    • Pricing is elusive, marketing is no fun, and money conversations? ugh.

    I get it! Been there and done that! There's nothing more uninspiring than wanting more for the horses and the people they serve...but not knowing how to get there.


    And let's not forget the whole mindset conundrum here...especially around money!

    The horses are ready and patiently pawing the ground waiting for you!

    Gift Yourself

  • It's time for flow and freedom

    You have passion about the work with horses. You've experienced the breakthroughs firsthand and you want to bring that to others, but getting to that vision, that next level in your business requires you to get out of the familiar comfort zone.

    You need a different energy than conventional methods promoted by the mainstream.


    I get it!

    Every business leap I've taken was first met with that inner voice of resistance!
    What if you...? Fail, succeed, get overwhelmed, don't deliver, the list goes on and on!


    What if you succeed beyond your wildest dreams?


    I found a way to overcome that resistance and empower forward movement.


    You have a mission and a purpose for a world that desperately needs the horses right now...because the horses are the most transformational beings on the planet.


    I developed a framework of foundational pieces to leap forward in my Equine Assisted Business and I want to share the pricing and sales conversations framework with YOU!




    broken image
  • Imagine...

    • Confidently pricing your services and programs.
    • Excavating the gold mine you are housing in your barn - when you discover the TRUE value the horses are bringing to the arena of your work - this will blow your mind!
    • Learning the ONE thing you must have to grow and scale a 6+figure Equine Assisted Business.
    • Feeling confident about the money side of your business.
    • Developing an empowered pricing paradigm to operate out of.


    This online training is designed to give you knowledge and confidence to price your services, hold enrollment conversations and move your equine assisted business forward.


    Allow your inner genius to lean into your intuition, inspiration and integrity.


    August 7th, 14th, 21st, & 28th

    Noon CT / 1pm ET

  • Gain confidence in money conversations

    Soleful Sales Conversations

    • Gain a fresh perspective on the priceless value the horses bring to your heart-centered work.
    • Get the template that allows you to flow through the ever dreaded money conversation to easily enroll clients.
    • Attract raving fans of the horses!

    Solve the problem of HOW to seal the deal and easily move into the work you love to do.

  • Are you ready to step confidently into the money dynamics in your equine assisted business?

    The Agenda...

    broken image

    Your Inner Wisdom 


    The Voice Of Fear & Doubt

    Stop avoidance behavior and engage your Equine Assisted Business 100%

    • Increase confidence and get excited about your business.
    • Dispel outdated beliefs and develop a fresh outlook based in expansion and abundance.
    broken image

    Empowered Pricing

    Easily solve the problem of what to charge for your equine assisted services.

    • Effortlessly price your programs and services with the done-for-you formula.
    • Create your personalized pricing paradigm to gain unshakable confidence and belief in charging higher fees.
    • Quickly determine what to charge to create value, without over-delivering or creating overwhelm.
    • Create authentic and respectful boundaries to avoid over-delivering, undercharging or late client payments.
    • Avoid making common pricing mistakes that can cost you big bucks.
    • Easily create massive social proof that your fees are worth every penny.
    broken image

    Excavate The Gold Mine Housed In Your Barn

    This will blow your mind!

    • Discover the TRUE value you and the horses are bringing!
    • Confidence booster for sure - stop hesitating about pricing and money conversations!
    • Learn to validate your fees so your ideal clients are happy to invest in themselves through you and the horses.
    broken image

    The ONE Thing...

    Learn the ONE thing needed to grow and scale a 6+figure Equine Assisted Business!

    • You already possess it - it just needs to be strengthened.
    • Create your path to profits and peace!
    broken image

    Get out of the way!

    The horses are patiently waiting to connect with the clients that need them, but they can't make that connection alone. 


    They need YOU!



    $500 Value



    Get A Private Business Breakthrough Session with Coach Lora, a been there done that coach.


    Invest 75 minutes focused solely on you and your business.

    Coach Lora has been helping leaders break free from limiting beliefs and lack luster results for over 24 years. Grab this opportunity to focus on you and your business.

    Pinpoint blindspots, figure out what you have been overlooking, and where small tweaks can make a HUGE difference.

    • Identify blocks and gaps in your marketing efforts keeping you in patterns of limitation.
    • Uncover energy and money leaks.
    • Line out the next best steps for you and your business.

    This can be scheduled BEFORE we start the pricing master class!

    broken image
  • Soleful Pricing


    I’ve got a lot going on. Will it be recorded?
    YES! You can watch at your leisure. The replay will be up for 30 days after the end of the last training.


    I’ve been trying to do this horse business for years. Why should I trust that this will make a difference?
    If you don’t believe this will work, then it probably won’t because you’ve already decided your future. BUT, if you decide that you’re ready to shake things up and step into a new way of doing things...this is a fun and enlightening training to do so.


    I’m sold on the Soleful Pricing training, but should I upgrade to VIP? 
    If it piqued your interest, it’s probably a good move to upgrade. If you keep hitting a wall in your Equine Assisted Business, you will love love love this one-on-one session with Coach Lora to remove the road blocks and energize your business. Plus, you’ll get huge benefit from the 1:1 intuitive hit from me to increase your income. It’s often the simple things that allow you to have breakthrough…we’re just used to making things hard. ;-)


    Enroll in the Soleful Marketing Online Training + upgrade to VIP below.

    Still on the fence or don’t know if VIP is for you? Email me!

    I’m Coach Lora, Leadership and Mental Fitness Coach. After 23+ years of liberating business owners from the curse of “lack” and the myth of “not good enough,” I know, without question, you can create your dream business with horses and impact masses of people (even if you’ve been struggling for years) if you’re willing to shift your thinking, put the old-school rules out to pasture, and stay true to what lights you up and turns you on.

    Whether you’re ready to up level your income from good to great or you need to be able to pay your feed bill without breaking into a sweat… …this is your opportunity to sharpen your edge and begin the client flow into your Equine Assisted Business.

    Are you ready for more flow?

  • Soleful Pricing Online Training

    Soleful Pricing Online Training

    Soleful Pricing Online Training

    4-Day online training designed to help you confidently price programs and services for your equine assisted business.
    Coming soon
    Business Breakthrough Strategy Session

    Business Breakthrough Strategy Session

    Private 75 minute deep dive into your programming, get your questions answered and line out the next best steps for you and your business.
    Coming soon
  • I look forward to working with you!

    Lora Newman, M.S., LPC, US Army Veteran

    broken image

    Author, Speaker

    Business Leadership & Mental Fitness Coach

    Strategy Acceleration & Cultural Development

    Mental Health First Aid Instructor

    Performance EMDR

    Trauma Therapy

    Advanced E3A Certified
    Advanced Eagala & Corporate Certified

    I am passionate about Equine Assisted Practitioners stepping powerfully forward to serve the people the heart is calling them to serve.


    I have developed this program for two reasons - this wounded world needs healing, leadership and love injected into it AND the horses are just now being recognized for the TRUE gifts they bring humans.


    The horses deserve to be held in much higher esteem and value - they deserve a better life as a whole. The guardians, Equine Assisted Practitioners hold the power to do this.


    I hope you will join me in this movement to bring Equine Assisted work to the forefront of personal and professional development.