• We "Get" Where You Are

    You're Trained And Certified To Put Horses And Humans Together For Personal And Professional Growth...NOW WHAT!?

    Being In Business For Yourself Takes Courage,

    Especially A Non-Traditional Business

    AND when your business includes four leggeds, you are really putting yourself out there!

    The mainstream of people do not understand the work you do, but that's changing.

    Equine Assisted Classes, Workshops, and Retreats are a great way to leverage your time to serve more clients and increase revenue.

    This work is powerful!

    "The world needs healing now and we are here to do that all in our own unique way."

    This New Year Training Will Give You The Quick Start You Need To Set You On A Trajectory Of Growth And Profits!

    Leave this class series with confidence and knowledge to launch your new offer and hold a sales conversation so that you "Solefully" align with the passion and purpose of your heart centered horse business.

    Check out the details of the Growth And Profits 90-Day Kick Start Program Below

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    "Soleful" Start!

    Design your event

    (class, workshop or retreat)


    Confidently promote it

    • Confidently design a program that leaves your ideal clients wanting more.
    • Learn to connect and nurture the audience you serve so it continues to grow.
    • Breakthrough barriers keeping you stuck in cycles of frustration and lack.
    • Gain new confidence and knowledge in promoting your events.
    • Trade in second guessing yourself and start connecting with clients.
    • Cross-over into flow and stop floundering.

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    "Soleful" & Confident

    Money Conversations

    • Empower Your Voice Around Money.

    • Get the template and bring structure to your sales conversations so you can ask for money naturally, instead of stumbling through it.

    • Reveal sales conversation killers and learn what to do with them.

    • Boost confidence in money / sales conversations.

  • From the horse's mouth...sort of

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    "The GAP program will help you create a strong foundation to design, market & deliver your program.

    Lora is a roll up her sleeves kind of coach with a ton of experience and wisdom to share with you on how to really “juice” your program and marketing.

    Don’t wait for the perfect moment to join -

    Just Do."

    Jennifer Kaplan
    E3A Master Trainer

    Leadership Coach At Equinemity


  • Growth And Profits Program 

    A Great Start To Your Soleful New Year!

    Launch Your Dream

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    Growth And Profits Program

    Two modules with audios and printable materials:

    • Live - Design, Market, And Fill Classes, Workshops, Or Retreats
    • Live - Soleful Sales / Money Conversations
    • Uncover blind spots keeping you stuck in cycles of limitation.
    • Gain resources to help you move along the trail to growth and profits.
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    Get off the carousel and onto the trail of growth and profits.

    • 5 live Zoom classes with Coach Lora. (Jan-Mar)
    • 3 live Zoom classes with Nicole to get marketing and promotional materials polished. (Jan-Mar)
    • 2 pre-recorded classes on sales conversation training you can access immediately.
    • Materials
    • Access to replays from all live classes.
    • Private Facebook group for continued support from Lora and Nicole.
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    Wondering if this is right for you?

    Drop us an email!

    Click here 

  • Testimonials

    Here's What Other Equine Assisted Professionals Have To Say About Our "Soleful" Series Of Programs

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    Lisa Bowman, Leadership Coach

    E3A Advanced Certified, Morgantown, IN

    "While going through the GAP program with Lora, I realized that I was undercharging in our EAL program when we discussed Empowered Money Boundaries. I took time to evaluate our pricing and was shocked because it was more than double what we had been charging. At first I thought “there is no way we are going to get a group to pay this” but remembered to not let my fear drive me. We had 4 groups schedule within a month of setting our new pricing and they did not question the pricing at all! Thank you Lora for helping me shift my “money mindset” that I can charge what I am worth and still give back at the same time!"

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    Liz Letson, Mental Health Professional

    E3A & Eagala Certified, Bemidji, MN

    " Leveraging my programs has freed up my time and added more revenue to the bottom line.

    The programs at HorseBusinessWhisperer.com have helped me get clear about marketing, gain confidence, and take a six + figure leap.
    It is worth your investment!"

  • Your Soleful Hosts

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    Lora Newman, M.S., LPC

    Author, Speaker

    Founder HorseBusinessWhisperer.com & CEO of Zero2Sixty Performance Coaching

    E3A Advanced Certified

    Advanced Eagala & Corporate Certified Professional
    US Army Veteran

    Lora has gained notoriety as the Founder of The 48 HR Breakthrough™ 2-day intensive for business and thought leaders. She currently serves clients in 22 states and 7 countries.


    She received her A.S., in Veterinary Technology, B.S. in Psychology from Drury University and an M.S. in Counseling from SMSU (now MSU.) She is a graduate of Coach U Coaching School.

    Lora is an Advanced Certified E3A Practitioner and holds duel certifications in Eagala (Equine Assisted Growth and Learning Association) as an Advanced Certified Professional and a Certified Corporate Professional.


    Learning from top horsemen such as Pat Parelli, Buck Brannaman, Chris Cox, Tim Brock, and others, gave her insights into what horses have to teach us, mostly about ourselves.

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    Nicole Schanenn

    E3A Certified, CTA Certified

    Marketing Expert

    Nicole Schanen brings over 20 years of professional marketing and communications experience in both the public and private sectors to her work for E3A. Nicole spent the first 10 years of her communications career doing public affairs work in the telecommunications sector, honing her skills working with corporate executives, lobbyists, lawmakers and community leaders.

    She currently serves as the Shared Marketing Manager and Marketing and Communications Lead for the School of Public Health and the School of Education at the University of Wisconsin-Milwaukee.