• We "Get" Where You Are

    You're Trained And Certified To Put Horses And Humans Together For Personal And Professional Growth

    Maybe you've had a level of success and are ready to level up...NOW WHAT!?

    Being In Business For Yourself Takes Courage,

    Especially A Non-Traditional Business

    When your business includes four leggeds, there are a lot of moving parts!


    The mainstream does not understand the work you do, but that's changing.

    Equine Assisted Classes, Workshops, and Retreats are a great way to leverage your time to serve more clients and increase revenue.

    This work is powerful!

    "The world needs healing now and the horses are here to offer that gift, each in a unique way."

    Leave this class series with confidence and knowledge to launch your new offer and hold a sales conversation so that you "Solefully" align with the passion and purpose of your heart centered horse business.

    Check out the details of the Growth And Profits 90-Day Kick Start Program Below

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    "Soleful" Start!

    Module 1: Design your event

    (class, workshop or retreat)


    Confidently promote it

    • Design a program that leaves your ideal clients wanting more.
    • Learn to connect and nurture the audience you serve so it continues to grow.
    • Breakthrough barriers keeping you stuck in cycles of frustration and lack.
    • Gain new confidence and knowledge in promoting your events.
    • Trade in second guessing yourself and start connecting with clients.
    • Forget frustration and find your flow.
    • Confidently price your program with our easy hybrid formula.
    • Four one hour Zoom classes.
    • All classes recorded for play back.

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    Module 2: "Soleful" & Confident

    Money Conversations

    • Empower Your Voice Around Money.
    • Get the template and bring structure to your sales conversations so you can ask for money naturally, instead of stumbling through it.
    • Reveal sales conversation killers and learn what to do with them.
    • Boost confidence in money / sales conversations.

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    Write like a pro in

    Copy Writing Lab

    Module 3:

    Copy Writing & Marketing

    • Learn how to write email and landing page copy that connects with your ideal client.
    • Editing support so you feel polished.
    • Join monthly lab calls for 3 months.
    • Templates to help you write marketing copy with ease.
    • Gain confidence in what to say and how to construct marketing pages.
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    Master Technology in

    Tech Lab

    Module 4: Technology Lab

    • Create and configure your email marketing account.
    • Build an email list (and add people to it.)
    • Design and produce your own stunning emails and landing pages with pictures, call to action buttons, and more.
    • Convey the power of horses through technology.
    • Join monthly lab calls for 3 months.
  • From the horse's mouth...sort of

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    "The GAP program will help you create a strong foundation to design, market & deliver your program.

    Lora is a roll up her sleeves kind of coach with a ton of experience and wisdom to share with you on how to really “juice” your program and marketing.

    Don’t wait for the perfect moment to join -

    Just Do."

    Jennifer Kaplan
    E3A Master Trainer

    Leadership Coach At Equinemity


  • Growth And Profits Program 

    Hit Reset!

    Launch Your Dream

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    Growth And Profits Program

    Two modules with audios and printable materials:

    • 4 Live Zoom Sessions - Design, Market, And Fill Classes, Workshops, Or Retreats beginning April 17th.
    • 2 Live Zoom Sessions - Soleful Sales / Money Conversations
    • 3 Live Zoom Sessions - Copy Writing & Marketing Lab
    • 3 Live Zoom Sessions - Technology Lab
    • Templates and done-for-you materials
    • Access to replays from all live classes.
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    Get off the carousel and onto the trail of growth and profits.

    • Stop guessing and hoping ~ get a solid strategy in place.
    • Gain traction in the money department of your equine assisted business.
    • Bring clarity and focus to the business side of your heart centered work.
    • Uncover blind spots in your business.
    • Find freedom and flow!
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    Wondering if this is right for you?

    Drop us an email!

    Click here 

  • Testimonials

    Here's What Other Equine Assisted Professionals Have To Say About Our "Soleful" Series Of Programs

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    Lisa Bowman, Leadership Coach

    E3A Advanced Certified, Morgantown, IN

    "While going through the GAP program with Lora, I realized that I was undercharging in our EAL program when we discussed Empowered Money Boundaries. I took time to evaluate our pricing and was shocked because it was more than double what we had been charging. At first I thought “there is no way we are going to get a group to pay this” but remembered to not let my fear drive me. We had 4 groups schedule within a month of setting our new pricing and they did not question the pricing at all! Thank you Lora for helping me shift my “money mindset” that I can charge what I am worth and still give back at the same time!"

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    Liz Letson, Mental Health Professional

    E3A & Eagala Certified, Bemidji, MN

    " Leveraging my programs has freed up my time and added more revenue to the bottom line.

    The programs at HorseBusinessWhisperer.com have helped me get clear about marketing, gain confidence, and take a six + figure leap.
    It is worth your investment!"

  • Your Soleful Hosts

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    Lora Newman, M.S., LPC

    Author, Speaker

    Founder HorseBusinessWhisperer.com & CEO of Zero2Sixty Performance Coaching

    E3A Advanced Certified

    Advanced Eagala & Corporate Certified Professional
    US Army Veteran

    Lora has gained notoriety as the Founder of The 48 HR Breakthrough™ 2-day intensive for business and thought leaders. She currently serves clients in 22 states and 7 countries.


    She received her A.S., in Veterinary Technology at NSU in Louisiana, B.S. in Psychology from Drury University and an M.S. in Counseling from SMSU (now MSU.) She is a graduate of Coach U Coaching School.

    Lora is an Advanced Certified E3A Practitioner and holds duel certifications in Eagala (Equine Assisted Growth and Learning Association) as an Advanced Certified Professional and a Certified Corporate Professional.


    Learning from top horsemen such as Pat Parelli, Buck Brannaman, Chris Cox, Tim Brock, and others, gave her insights into what horses have to teach us, mostly about ourselves.

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    Nicole Schanenn

    E3A Certified, CTA Certified

    Marketing Expert

    Nicole Schanen brings over 20 years of professional marketing and communications experience in both the public and private sectors to her work for E3A. Nicole spent the first 10 years of her communications career doing public affairs work in the telecommunications sector, honing her skills working with corporate executives, lobbyists, lawmakers and community leaders.

    She currently serves as the Shared Marketing Manager and Marketing and Communications Lead for the School of Public Health and the School of Education at the University of Wisconsin-Milwaukee.

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    Angi King, GDip IT , BBus

     Angi King helps heart centered business owners lose the stress, frustration and overwhelm of technology to get their businesses online.

    Angi has spent 30+years teaching thousands of people from all walks of life how to easily use computers. Her clients think of her as their very own “Tech Angel”. She gently guides and empowers her clients to create foundational business systems that help them attract their ideal clients so they can easily share their message with the world! Angi lives in her ocean side dream home in Northern New South Wales, Australia with her husband, pet rabbit, fish, birds and organic vegetable gardens.

    She is a certified coach in the training of Louise Hay.