• The sole of business

    Soleful Business Master Mind Group

    Grow your equine assisted business with

    confidence, clarity, and community.

    Join an exclusive master mind designed to help equine assisted practitioners master pricing, packaging, branding, marketing, and business growth - without losing heart or purpose.

  • Why "Soleful Business?"

    YOu You have mastered working with horses and humans -

    now master the business side.

    A Unique Community

    Building an Equine Assisted business can feel lonely and confusing. You have so many questions about HOW.

    This is a unique community designed specifically for you to grow a dream business while growing yourself.

    Imagine

    Having a clear path, a supportive community, and proven strategies to turn your passion into a thriving, sustainable business.

    Are you ready?

  • Soleful Business Master Mind Group supports you and the growth of your equine assisted business

    Inside Soleful Business Master Mind :

    • Pricing & Packaging - Confidently price services and structure offers that sell.
    • Branding & Niching - Stand out with clarity and authenticity.
    • Sales Conversations - Sell with heart, not pressure.
    • Program and Offer Creation - Design experiences your clients love.
    • Marketing Strategy - Learn practical, equine-aligned promotion methods.
    • Networking & Growth - Connect with peers and expand your reach.
    • Money Mindset - Transform limiting beliefs about earning, receiving, and pricing so you can confidently charge what your work is worth and welcome abundance without guilt.

  • Who is this for?

    Equine Assisted Practitioners who are:

    • Practicing or emerging and ready to grow.
    • Ready to build a sustainable business without sacrificing values.
    • Coachable, collaborative and ready to take action.
    • Seeking connection and community.

  • What to expect

    .Library of pre-recorded step-by-step training classes and materials.

    Templates, Branding Card Set, Assessment

    Private Community Forum

    Peer accountability and networking

    Live 90 minute master mind sessions each month on Zoom to solve your most pressing problems and Q&A.

    Includes recorded training + workbooks for each moule.

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    Branding Class - Your Uniqueness & The Promise of the Experience

    Your Brand Is More Than Your Logo!

    In this module, we explore your passion and vision for your business by developing your Brand with Branding With Archetypes® - what makes you tick, and how you authentically express yourself through your work. We'll help you identify your unique brilliance, then use this as a powerful catalyst for focusing your gifts and talents.
    • Branding Sessions to Establish Your Brand Experience
    • Branding with Archetypes Assessment + Bonus Beautiful Training Card Set
    • PLUS Bonus Touch Points Marketing Take Action Template!
    • Capture the spirit, personality and passion of your business into an authentic brand promise to use in all marketing.​
    • Build your logo and other visual marketing materials congruent with your brand
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    The DNA Of Your Ideal Client Class

    Attract a herd of clients that run to your programming

    In this training, you'll use your newfound insight to help you identify your Niche - those people you'd like most to serve, who will appreciate you and benefit from what you have to offer.
    • Gain insight into what makes your ideal clients tick.
    • Discover the profound impact your service has in key areas of their lives.
    • Start attracting new clients with clarity and confidence.
    • You'll learn to create soul-inspired messages that speak to your "herd of clients".
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    Profitable & Productive Networking Class

    Stop collecting business cards and turn them into cash!

    In this training, you'll gain clarity about which groups are best for your business and how to network productively instead of being a collector of business cards.

    • Develop your Signature System to nurture leads.
    • Learn what networking is REALLY 
    • Learn to leverage your time.  
    • Make connections to broaden your contact sphere. 
    • Become THE GO TO EXPERT in your community.
    • Stop wasting time at networking events and start building a list of followers.
    • Get referrals flowing
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    Heart-Centered Packages That Sell

    Class

    Learn to Craft Service Offerings Your Clients Will Love

    In this module we train you to rethink the way you offer your products and/or services and the way you deliver them.

    Re-energize offers with packages that are client attractive, highly appealing and practically sell themselves.

    • Create content you can deliver in groups, workshops, as a VIP Day, over the phone or with horses.  
    • Shift out of the trading time for dollars model and into the mindset of owning your value  
    • Stop overloading packages, saving tons of time and energy. 
    • Trim the number of days worked each month, freeing your time and increasing happiness.    
    • Confidently talk about packages using results-based words. Language matters!
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    Your Signature Process Class

    Find flow and freedom

    Let's Build "An Experience" for Your Clients

    Do you feel like you start from scratch with every new client? Do you feel exhausted keeping track of what you've delivered and what's next? We can fix that! In this training you will:

    • Identify your marketable products / services. 
    • Transform that “thing you do” into an exciting Signature System that is easy to market and enroll new clients.  
    • Position yourself as a valued expert in the eyes of your ideal clients. 
    • Create new programs or offers that align with each other – keeping it easy and simple to retain clients.  
    • Develop a signature line of programs, products, or services, unique to you, that you can become known for and deliver over and over again. 

    You are already sitting on content waiting to be fleshed out and packaged into a marketable program.

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    Empowered Pricing Class

    Easily solve the problem of what to charge for your equine assisted services

    Stand in the truth of your value & transform doubt about what to charge for your programs, products or packages into authentic confidence.

    • Create your personalized pricing paradigm to gain unshakable confidence and belief in charging higher fees.
    • Quickly determine what to charge to create value, without over-delivering or creating overwhelm.
    • Create authentic and respectful boundaries to avoid over-delivering, undercharging or late client payments.
    • Avoid making common pricing mistakes that can cost you big bucks.
    • Easily create massive social proof that your fees are worth every penny.
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    Soleful Sales Conversations Class

    Find Flow, Cash Flow, and Freedom In Your Equine Assisted Business.

    Confident Money And Enrollment Conversations are a must!

    There is a method to holding a sales conversation that flows easily and once mastered, leaves you looking forward to the next one!

    Learn to do this confidently and comfortably so your potential client is ready to write a check because they see the value of what you are bringing to the table.

    Coach Lora shares a decade of experience as a sales manager to guide you through this process.

  • What past clients are saying...

    You can build the dream ~ 6+Figures and beyond!

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    "Things were status quo and I needed to figure out how to go to the next level – to create more. I needed outside support with knowledge I didn’t have.

    The team at HorseBusinessWhisperer.com helped me leverage my time and expertise.

    I play more now and we are tracking to break 7-figures this year!

    ROSEMARY BAUGHMAN, EXECUTIVE DIRECTOR

    COURAGEOUS HEARTS
    LCSW, CADC, ADVANCED CERTIFIED IN EQUINE ASSISTED PSYCHOTHERAPY

  • Praise for Branding with Archetypes

    The Branding work made very clear to me who I am in my business. It connected me with my business model. So now, it’s me doing the work I love. I’m not just going through the steps someone else laid out. Branding With Archetypes connected me at an instinctive level with my vision and goals. Now I know how to brand my business and talk about what I do so that my work is wholly me and wholly original.

    Kaori Toshira, Mental Health Professional, Eagala Certified, Illinois

    • 6 Months

      ACTION, ACCOUNTABILITY & MINDSET

      Put your knowledge and mindset into profitable action

      ~

      You have a team helping you build your dream every step of the way!

    • Meet The Team

      They are dedicated to your success!

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      Lora Newman, M.S., LPC

      Lora, founder of HorseBusinessWhisperer.com, and her team are dedicated to supporting Equine Assisted professionals in growing and scaling their heart-centered businesses.

      She is an author, speaker and the CEO/ Founder of Zero2Sixty Performance Coaching, llc, a national company assisting highly motivated professionals.

      She is an ally, mentor, counselor and confidante. She is fearless, nurturing, unabashedly truthful and wise. Her clients love her for her willingness to immerse herself in their business and identify problems or opportunities they may have missed. Many coaches only bring business systems to the table for their clients. Lora transcends systems.

      President, BOD Equine Experiential Education Association (E3A)
      M.S., Counseling
      B.S., Psychology
      A.S. Veterinary Technology

      Coach U Graduate
      US Army Veteran
      Eagala Advanced and Corporate Certified
      E3A Advanced Certified

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      Nicole Schanen, E3A Certified, CTA Certified

      Nicole Schanen brings over 20 years of professional marketing and communications experience in both the public and private sectors to her work for E3A. Nicole spent the first 10 years of her communications career doing public affairs work in the telecommunications sector, honing her skills working with corporate executives, lobbyists, lawmakers and community leaders.

      She currently serves as the director of marketing and
      communications at the University of Wisconsin-Milwaukee Zilber College of Public Health.

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      Angi King, GDip IT , BBus

      Angi King helps heart centered business owners lose the stress, frustration and overwhelm of technology to get their businesses online.

      Angi has spent 30+years teaching thousands of people from all walks of life how to easily use computers. Her clients think of her as their very own “Tech Angel”. She gently guides and empowers her clients to create foundational business systems that help them attract their ideal clients so they can easily share their message with the world! Angi lives in her ocean side dream home in Northern New South Wales, Australia with her husband, pet rabbit, fish, birds and organic vegetable gardens.

      She is a certified coach in the training of Louise Hay.

    • Shop Now

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      Soleful Business Master Mind

      Soleful Business Master Mind

      $549.00 - $899.00
      Business development for equine assisted practitioners
      6 months of coaching, classes, community and business growth support
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