Return to site

Taking Your Horses Into The Personal & Professional Development Arena?

I have been hearing from many of you lately about shifting further into the areas of personal and professional development – taking your horses into the business / corporate sector.


I made this shift over a decade ago and it has been game on ever since.

On the front end, it sounds cool and exciting (and it is) – however, what usually happens along the way is that murky muddy part. Where you begin to ask yourself:

How do I get started? How do I explain how horses will help them and their business?
Who is my tribe…REALLY?
What do I offer? What do I charge?
Where am I going to get started?
When – When do I make an offer? When do I call on them? When do I not call again? When do I reveal I use horses?
Why – What is MY WHY? Why would they work with ME?


And the list goes on and on. I did the same thing, floundered around for awhile working really hard and not making the money I wanted….and I have a background in sales and marketing!

It is no wonder many struggle with starting, building, and scaling an Equine Assisted / Facilitated business. Whether you are offering psychotherapy, personal or professional development – the basic tenants in this line of business are the same.
It is too easy to fall into the trap of customizing offers, charging by the hour, undercharging, and over-delivering.

Making this shift requires:

Courage – to put yourself out there and make mistakes.
Consistency & Clarity – in the offers and messaging you put out there.
Commitment – to never give up. To invest in yourself to learn, be coached, and garner the knowledge you need to grow yourself.
Confidence – in what you have to offer and the power of your horses.

If you are wanting to make this shift OR have already made it and desire to:

Increase Revenue
Experience More Freedom In Your Calendar
Be Confident In Charging What You And The Horses Are Worth, Asking For It, and Receiving It
Clear A Path To Easily Reach Your Goals

DROP ME AN EMAIL! Let’s do a Business Breakthrough Session – it’s FREE! There is no obligation in taking advantage of this.
We will reveal your Money Personality, uncover blind spots likely causing a glass ceiling in your money picture, and establish the next best steps for you and your business to grow.

All Posts

Almost done…

We just sent you an email. Please click the link in the email to confirm your subscription!